Make a Wave webinar guest host Olivia Knight, ceo of PatchworkPresent gave us a taster on how to design your brand identity.
Olivia went over all the crucial stuff that sums up your brand identity -your beliefs, your purpose, your product and what makes you
She encouraged the participants to “Not think too hard and stay succinct, really, really succinct…. and "Just be true, simple and human”.
Here’s the exercise she encouraged the Make a Wave fellows to go through, answering WHY, WHO, then HOW and WHAT.
Look at Patchwork’s brand identity and Olivia’s slides here.
This is how she answered the questions:
Have a go! What’s your brand identity?
Can you sum up your business in one sentence? - as an X meets Y? - to your Nan? - on your t-shirt? - as a tweet?
Post your results here!
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