It sounds obvious but think for a second…
I am hearing this invariably: “I am working flat out at the moment, but I really need a strategy”…
So, can I ask you, what are you currently doing and why are you doing it?
Stop for a few minutes and take a notepad and pen to get your new draft strategy started:
0. What’s the bug?
Are you clear about the “problem” you are still trying to solve. What are the facts (that people have studies, spent months, if not years, collecting data about, why is it still unsolved, what has been overlooked?
1. Vision: define success
Define the top 4 conditions and/or principles to your success:
Start your sentence with: “To be able to see this success we need: 1,2,3,4…
You can use story boards, or other story telling processes. If everyone in your team can share their translation of what the vision is, you will have sense of people’s most important values.
2. Do some backcasting
Start with the end in mind and work backwards (as if you were playing a film backwards) to establish the steps and prioritize your actions to successfully achieve the vision. Keep it simple.
3. Build scenarios
Build scenarios according to different contexts.
You might want to build a strategy to equip your organisation to tackle the issue you have identified, fro a different perspective.
4. When you have the scenarios and the ideas to solve them. Add the actions.
5. Add Tools
Look at your resources, not what you don’t have but what you DO have, think also about the resources that members in your network have. It can be ideas, know how, hardware, space…
Assume that you are working from a position of abundance.
Don’t forget to ask for help, leased items, in kind support! (read the other #toolkit posts on this blog!)
Explain how you are going to promote each step of the journey to your stakeholders.
Give a role to your stakeholders with a specific message to diffuse, or a specific information to bring back to you.
7. Add value: challenge!!
Create a product/service that would generate revenue for your organisation whilst adding value to its users.
Think creatively now.
Good luck and ask your questions!
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