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Ogunte: What is it that you are doing differently?
LW: We are using technology to help people take a self-guided journey to change a specific habit. We use recognised behaviour change techniques to create a club that brings everything you need in one place, from technology to track your goals through to real-world gatherings. After all we get drunk together so... why should we get sober alone?
Ogunte: Tell us how do you manage to successfully run your venture?
Ogunte: What do you know now that you wished you had known from the beginning
LW: I wish I had started blogging early on. I thought I had nothing to say but in fact, when we finally got there we had lots. I could have built a bigger following whilst we were building the first website.
Ogunte: What ideal conversation would you rather have with an investor?
LW: Alcohol is a funny subject. The investors I am most interested in are those who know there is a hidden market out there to leverage. Those who think we should be a charity have missed the point. Alcohol reduction is a personal issue and people pay not to go near charities and the NHS - these things come with a big label of Alcoholic that has a massive stigma, of course people want to find another way. They want something that feels personal to them.
Ogunte: How do you close the gender gap in your day to day activities?
LW: Funnily enough not being focused exclusively on women actually make us unique in this space. As a team we are quite genderfluid and so deliberately have not asked our members their gender, but we are getting to a point where it is important to ask. Gender differences around alcohol are fascinating and getting to grips with that will help us build a better product. For example women blog and read real life stories about not drinking, but men secretly read those blogs and gain a lot. It's about understanding how to straddle that gender divide to give people what they need and so they can learn from each other.
Ogunte: What would be your ideal social conference panel or professional dinner party?
Ogunte: How is your eagerness to be involved as a social entrepreneur stem from what happened in your early years?
LW: Club Soda is based on my personal journey to change my drinking (I quit 3 years ago) but also rooted firmly in my politics (I used to be a Lib Dem Councillor). My liberal politics flows through the values of Club Soda.
Ogunte: If you were not doing what you are doing now, what other business or activity would you be contributing to?
LW: Getting the Lib Dems back on track or looking for a disruptive business in the arts!
Ogunte: What was a pivotal moment in your life as a woman social entrepreneur?
LW: Going on the Ogunte pre-incubator and realising I could take one of my many ideas and run with it - I did not need to be in a bigger organisation or have a grant already on the table.
Ogunte: If i tell you "financial literacy", what are you telling me?
LW: Always know where your money is -even if it's on a spreadsheet. It's not as hard as you think but be disciplined. In a small business the buck stops with you and it's an area you can't trust to someone else (although do get help to understand and demystify).
Ogunte: If i tell you "measuring your social impact", what are you telling me?
LW: Is it more important than impact on an individual?
Ogunte: If I tell you "love", what are you telling me?
LW: Build your business by including ways of acting that energise you and make you happy. Spending time with other people makes me want do more - so we are deliberately collaborative. Jussi [Laura' business partner] loves research and academic work, so getting a tie-up with a university and actively engaging in it was a must too.
Ogunte: How does your world look like in 2030?
LW: You can ask for a non-alcoholic drink in a pub and they will offer you a Cucumber Square Root first and your mates will be jealous of your choice.