Catherine Horsfield

Chief Connector

Catherine Horsfield

Catherine Horsfield is a strategic social media and stakeholder engagement professional who loves to build close and trusting relationships between brands and their core audiences.

She has helped professional membership organisations, charities, small businesses and social enterprises to connect with, communicate and live their brand values. She believes that they key to achieving positive organizational impact is to ensure the overall vision is strong, relevant  and well communicated and that the strategies in place to deliver it are well designed, flexible and responsive.

Catherine combines her background in strategic management, marketing and communication with social media expertise. Using creative, metric driven campaigns, she connects businesses with their audiences through the right social media channels.

She focuses on developing reciprocal relationships and two-way dialogues that build engagement and generate insights for her clients. She is also a strong proponent of ethical marketing practice in the social media space, ensuring that the service she delivers is authentic and true to the values of the brands she supports.


‘Cath is a great combination of being an insightful and strategic thinker, blended with the skills and experience to guide tactical execution. She’s also intellectually curious, which is vital in these days of rapid technological and behavioural change. Ben Cocke, Director at Agile Rose Marketing

‘Catherine is considered in her deliberations, engaging with the right people to make the right decisions at the right time. She sees both sides of any issue and always remains focused on ensuring she achieves the right outcome without distraction.’ Marianne Phillips, Membership and Qualifications Director at British Safety Council

‘Cath is a best-in-class and decisive marketing strategist, she wears many hats; she has the ability to compute vast amounts of information and propose carefully thought through and workable solutions that simplify and remedy the business growing pains, be they decisions around product development, take to market, financial resources or organisation structure.’ Omar Hadjel, Marketing Manager at CIEH.

Find out more about Catherine here.

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