Case-study - Social Entrepreneur

Case-Study Social Entrepreneur

Case-study - Social Entrepreneur - Brief:

Laura Willoughby MBE, a London-based social entrepreneur in start-up phase, received professional development coaching through Make a Wave, the Ogunte incubation programme (6 months) and subsequently participated in Ogunte led sessions during the Cabinet Office Public Service accelerator programme (group and individual sessions).

Coaching's main outcomes in Laura's own words:

  • "The coaching helped me define and keep to the problem I was trying to solve - using it as a way to engage with potential customers and ask the right questions.
  • As a result, I can now use the outcomes of consultations to design and shape my business.
  • I received advice and guidance on business planning, company set-up, bidding for funding.
  • The coach also helped me find advisors that could help with specific problems and she mentored me over difficult patches or to overcome problems and barriers.
  • She always shared information that was useful and relevant.
  • She offered encouragement and general support in the tough journey that setting up a business is."


Laura’s additional thoughts:

She is a fantastic mentor and her help over the last 4 years has been invaluable!

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About Laura Willoughby:

An experienced public sector leader with strong advocacy skills and a track record in high level decision making. Creative at motivating others, good at public speaking and making small budgets go far and grow.

Engages with a broad range of experience that adds value and insight to strategic boards. Excellent knowledge of campaigning for the public good in the community and with those that activate online. Energetic, passionate and always goes the extra mile.

Company info

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