Business Model Canvas

During the Make a Wave Bootcamps, we all have a go at the Business Model Canvas.


Of course, the exercise never gets completed in one hour, it’s a work in progress.

Here’s the benefits the participants got out of the exercise:

- I can breakdown key activities

- I realised i was talking about different businesses before i did the canvas. I want to simplify this.

- I have identified gaps.

- I come from a charity background so i really had to put my business hat on, to fill the “revenue” block.

- I come from a commercial background where we charge for everything, so i had to think about the social impact, the wider value my service would bring about and how it could benefit people who won’t be paying for the service.

- I had the purpose and the principles but what i would actually “do” (product or service”) to actually serve this purpose, was unclear. So i got to think about what i really enjoyed doing.

- My original model was to service women from a refugee or migrant backgrounds, who are often qualified in their countries of origin, but whose qualifications aren’t recognised in the UK. They often end up as cleaners. I want to help them finding the right information and the right resources.

- The business model canvass actually helped me look at the issue from a different perspective. I could educate all agencies or employment charities about what is possible, create an information pack, training, workshops, that they in turn could offer their beneficiaries. This way, i can make a bigger impact and there is an enterprise model.

- I was told: “If you were to be given the keys to your new business and start this monday at 9am, what would you actually be doing then, that you could sell at the end of the day?”


if you’d like to explore your next steps - book a Thinking Booster session with us.

Check part 2 of this blog: Business Model You

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