3 Practical Pitching Tips
This is a practical factsheet to help you go through your pitching rehearsal.
With thanks to Jo McGrath from Enterprise Stuff Ltd, our Make a Wave Incubator Connector in Manchester, UK!
1- You do not need to say everything in a pitch
You do not need to tell your entire history – just some key bits that will grab their attention and gain empathy…
- Do you know who your audience is?
- Choose what is appropriate to the audience
- Choose what is relevant to your ask
- Say just enough that they can ask questions for more information
- And have a pack of answers ready to the questions
- Know your numbers
2. Select 3 Key Points
Keep to 3 key points with up to 3 sub-points if you can
Key 1: What you want
- What you will use it for
- The difference it will make
- Why you need it now
Key 2: What social impact you will deliver with it
- Give details of any historical delivery
- Explain your future delivery
Key 3: Why your organisation is uniquely positioned to achieve this
- Run through your pitch without interruption to check time
- Be kind to the listener(s)… Be explicit, they can’t guess what you don’t say!
- Ask yourself “So What?”
- If you were part of the panel, ask yourself: “How does this point help me understand why I should give this person what they are asking for?”
- Never go beyond your allocated time
- Make notes of the questions, great phrases, mantras! What you think could be left out.
- Swap places