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At ogunte, we believe that women have practical answers to pressing social and environmental issues. We equip them to create and respond to commercial opportunities and have a better social and environmental impact.

10 tips When You Work with a Female Social Entrepreneur

Christina Hendricks

Part I

1) Don't remind her she is a woman (but do your homework, social impact is NOT gender neutral, man…)

2) Remember she is a woman (she picks up a lot of things just by observing your body language and if you follow the tips below)

3) Never underestimate the busy bee, she might teach you a lesson or two.

4) Help her to focus (she has so many roles and tasks to go through in one day that it’s worthwhile bringing her back to earth).

5) Collaborate with her but… keep your distance (she doesn’t want you as her boss!)

6) Let her be independent – it doesn’t mean she wants to be isolated.

7) Talk to her about what she is good at (but you need to listen first)

8) Watch out, she sees 'gaps' everywhere (but sometimes where there is a gap means there is no-demand)

9) Keep it simple (the language, stupid!)

10) Show her where the money is

Part II

1) They like babies, they want to be able to breastfeed if necessary, so be bold, create a creche next door with a group of other companies. Otherwise, they'll have only a 4-hours working day.

2) If you want to do business with her, don't pretend you know it all. (She will politely listen though). Teach yourself ignorance and have a conversation with her. She will ask you great questions.

3) Don't mention Diversity, women social entrepreneurs are sick and tired of being put in a box with all sorts of rejected items that are NEVER SORTED OUT anyway. Think outside the box, or FIX IT!

4) When you interview her and want to make her shine, don't let her hide behind her cause, harness her talent, her uniqueness, her individuality. The minute she says "WE", help her say "I".

5) She claims she doesn't want to blow her own trumpet, but she is anxious to leave a legacy, something tangible, honest, useful. Just help her be visible and support her in building her systems to leave something great behind.

6) Women social entrepreneurs are great negotiators because they listen, observe and have the capacity to absorb a lot of information. Keep the empathy. But don't throw unnecessary emotions in the conversation. It just destabilises everything.

7) It's not because they are not making the numbers on top of the CEO lists, or the panels of speakers, that they are not important. They buy from you, they talk about you, they do the word of mouth. You depend on them too! Watch out...

8) Sometimes they just wish they coud develop more passive income.

9) There is no sisterhood of Women Social Entrepreneurs, only ladies with good soul, common sense, and the eagerness to deliver, whatever your gender.

10) But they are very happy when they can congregate in women-only events, just to chat about social impact, climate change and be beautiful too, accessorily. It's good to come out of the office. When is your next event?

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