Winners 2011

Winners and Finalists WSL Awards 2011

Winner and Finalists "Social Business Leader 2011" | UK & World

The winner and finalists in this category are founders or leaders of a social business (enterprise whose social purposes are aligned with commercial objectives), with a track record.

Huge Congratulations to the 2011 winners:

Winners 2011:

Catherine Conway- Unpackaged
Rioch Edwards-Brown - the 5 Percenters
Allie Hoffman - The Pari Project

More info about the JUDGING PANEL here.



Catherine Conway | Unpackage

WINNER WSLA 2011 | Catherine Conway | Unpackaged | UK | @Unpackaged


In 2006, Catherine set up a market stall and a year later opened a shop in London, selling unpackaged organic products. By asking customers to provide their own packaging Unpackaged estimates that each household shopping there saves on average £470 per annum and this also reduces the amount of packaging waste that goes to landfill.


Jess Cordingly Future FirstJess Cordingly | Future First | UK | @Future1stOrg

Jess Cordingly founded Future First which is a social business working to revolutionise careers advice and build communities in schools across the UK. They do this by bringing former students back to their old schools and colleges to inspire, advise and guide current pupils.



Becky John | whomadeyourpants?Becky John | whomadeyourpants? | UK | Becky's Blog | @beckypants

In 2008, Becky Jones set up an ethical, fashion workers co-operative specialising in female underwear. She empowers marginalised women by providing employment, education, social and community space. Becky Jones believes; “Nobody has the right to wear a cheap pair of knickers that means a child has had to work 14-hour days.”



Winner and Finalists "Leader in the Workplace 2011" | UK & World

The finalists in this category either work for a company that provides activities reaching other social businesses, charities, activists, or campaigns; are part of an intermediary organisation, or are a leader of a department or a corporate initiative that contributes to social change.


WINNER WSLA11 Allison Hoffman | The Pari Project | Cambodia Allison Hoffman | The Pari Project

Website Pari Project | Blog Pari Project @pariproject

At 21, Allie left Chicago for Cambodia, where she started the Pari Project. The organization works with over 30 NGOs to help them raise funds, become more transparent and improve their services.  Most of their work is based in Cambodia and they are now expanding to help projects in Africa. Pari is directed and staffed by a team of socially minded development professionals, who have dedicated their lives and their work to the fight against poverty.



Lina Maria Useche Jaramillo | Impulso MicroCredit | Brazil Lina Maria Useche Jaramillo | Impulso MicroCredit | Blog Impulso MicroCredit @impulsocredito

Lina created Impulso, providing small loans to people who lack credit history and therefore cannot meet even the most minimal qualifications to gain access to traditional credit. In a country where there are 15 million informal microentrepreneurs, and only 4% of them have access to credit. Impulso brings financial and technical support to low-income micro-entrepreneurs while linking them to “Social Angel Investors” all over the world.


Liz Douglas | CIC "The Roots Project" | UK Liz Douglas | The Roots Project

Since 2009 Liz has been breaking cycles of generations of poverty, abuse, neglect and exploitation within over 600 vulnerable families in estates in Bolton, next to Manchester. She supports their transition back into mainstream society, enabling some of them to start their own enterprises. Within these estates groups have been created including Parent and Toddler groups, Women’s groups, elite groups (over 50’s), Kidz clubs, all of which are resident-led and mentored by the Roots Project.




Winner and Finalists "Leader in Networks/Campaigns for Social/Environmental Change 2011" | UK & World.

The finalists are women whose campaigns/networks have made waves and changed people’s lives positively (no commercial purpose / can be charities or voluntary orgs.)


WINNER WSLA11 Rioch Edwards-Brown | The Five Percenters | UK

Rioch Edwards-Brown | The Five PercentersWebsite the Five Percenters

Her campaign, the 5 Percenters, stands for the 1 in 20 cases routinely misdiagnosed as Shaken Baby Syndrome (SBS).
Over 14 years, without pay or funding, Rioch has collected an incredible amount of testimonies, case-studies, expert medical evidence, and she has helped 4000 families in the UK and worldwide with her knowledge. 150 lawyers have used her data, and she has discovered 9 other conditions that mimic symptoms presented in cases of child abuse.



Jo Manuel | The Special Yoga Centre | UKJo Manuel | The Special Yoga Centre

Website The Special Yoga Centre

Jo founded The Special Yoga Centre in 2004 to give yoga therapy for children with special needs a nurturing and inclusive home and to make yoga accessible to all. Her aim is to develop and implement yoga therapy programmes that allow all children to receive the significant benefits of yoga and help them in reaching their fullest potential. Thanks to the Special Yoga Centre, these children are calmer, sleep better, and are more able to focus and integrate socially. Samantha Cameron is an Honorary Patron of The Special Yoga Centre.



Kathryn Loughnan Digi-StepsKathryn Loughnan | Digi-Steps | UK

Blog DigiSteps/Internet Rangers

"My concept is to ensure nobody is left in the Digital Dark! At DigiSteps, we bring about digital inclusion for those most alienated from modern day technologies by providing one to one training sessions for would be silver surfers."

Under Kathryn' supervision, as their teacher, the self styled ‘Internet Rangers’, four teenagers from a school, developed a course specifically targeted at training older people how to use the internet and launched their scheme in May 2010.

Since then they have attracted the support of UK Digital Minister, Martha Lane Fox, the Digital Champion, Stephen Timms, Lord Davis and Valerie Singleton and the awards have come tumbling in. They won Best Business Idea at the Institute of Directors, were highly commended on Channel 4 TV by the British Interactive Media Association and were one of the Community Channel’s 2010 Community Champions.




Press and Media Resources - Pic by Rick Harris


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