The judges looked at how clearly the candidate demonstrated - in the application only- :

Vision and Mission Statements (Question 1)

- Brief vision statement including values, purpose, and ultimate achievement in an ideal world.
- Brief mission statement including “winning idea”, measures of success, as well as numbers, specifications, time frames, and/or geographical boundaries that clarify the scope of the venture.

Social Impact = the difference or change made as a result of the person carrying out their work. (Q 2 and 3)

- A clearly defined need or starting point
- Understanding of the complexity of what is needed to achieve a change and what role/part is to be undertaken/addressed
- Specific activities that trigger a change
- Evidence of the change/s that have occurred
- Evidence of the contribution to those changes...

Growth in Confidence = capacity to overcome obstacles and gain assurance (Q 4, 5 and 6)

- Specific obstacles faced in career/life/organisation
- Insights gained through these obstacles
- Measures put in place to overcome obstacles or setbacks
- Selection of quality standards
- Types of associations with other professionals/organisations to reinforce confidence, quality standards, and credentials

Connectedness and collaboration = the way in which people interact and build relationships to achieve mutual goals (Q 7)

- Identification of people/organisations that have mutual goals
- Activities to meet with relevant people/organisations
- Activities to effectively engage with relevant people/organisations
- Evidence of how relationships have been built to progress work or enhance impact
- Evidence of change that has occurred as a result of people coming together 

Sense of learning = the way people make use of reflection and inspiration for themselves and others (Q 8)

- Evidence of continuous professional and self-development
- How the knowledge acquired helps them move their organisation forward
- Activities to show how learning is cascaded inside and outside their organisation
- Evidence of methods used to enable other people to learn and grow 

Viability = capacity for living, developing, or germinating under favourable conditions (resources loop) (Q 9)

- Evidence of source of income, funding, investment or genuine expressions of interest
- Clear identification of deliverables to generate income
- Evidence of how your resources management creates value (pound value, resource value, marketing value)
- How you intend to invest/spend the funds in coming period
- Evidence of methods used to swap, barter, grow resources

Visibility and leadership = how and where you successfully promote your message (Q 10)

- Evidence of use of media and social media platforms to spread the message
- What strategies and styles are used to promote the cause to audiences and stakeholders
- How the contestants ensure that their team and stakeholders are recognised for the positive contribution to the vision/mission.